Cvent’s Planner Personality Series
30,000 Leads & 8 Figures in Pipeline
Emotion > Logic. This is a maxim that Cvent takes to heart—one that allows them to perennially lead their market. Rather than market on features and benefits, this series of personality quizzes appeals to the person making the decision.
It feeds personalized nurture programs, provides sales intelligence—and has driven global demand and 8-figures in pipeline over 4 years.
View Year of You
View Planner Personality
Our Contributions
Concepts
Creative Direction
Personalized Nurture Strategy
Sales Intelligence
Content Development
Ad Development
Marketo Email Development
Ion Interactive Build
Our Contributions
Concepts
Creative Direction
Personalized Nurture Strategy
Sales Intelligence
Content Development
Ad Development
Marketo Email Development
Ion Interactive Build
The Year of You
The second asset in the Planner Personality series, The Year of You continued the success. Built on the Ion Interactive platform, we deployed the campaigns across 6 major regions—US, UK, Singapore, India, Australia, AE. It feeds personalized nurture programs and provides ongoing sales intelligence.
Outcomes
4 Years
of continuous demand
Millions
in attributed bookings
30,000
leads
Awards
CMI (X2), Cvent Marketer of
the Year, Davies
the Year, Davies
4 Years
of continuous demand
Millions
in attributed bookings
30,000
leads
Awards
CMI (X2), Cvent Marketer of the Year, Davies
4 Years
of continuous demand
Millions
in attributed bookings
30,000
leads
Awards
CMI (X2), Cvent Marketer of the Year, Davies