Leadership

We are friendly, humble, creative, collaborative problem solvers who work with the world’s visionary leaders to create market-moving campaigns.

Founded by author and award-winning messaging strategist Brendan Dell.

Brendan Dell is an author, award-winning messaging strategist, and the founder of B2H. He is the creator of a simple, story-driven positioning framework that allows technology companies to position themselves as a must-have for NOW. At B2H he leads a team of a dozen creatives and technologists who power the world’s fastest-growing technology brands. His work has been recognized by the Content Marketing Institute, Davies, and B2B (Now AdAge). His book The 12 Immutable Laws of High-Impact messaging shares how to craft stories that move markets Now.

The structure of your engagement will depend on the scope and breadth of the initiative, as well your particular goals and KPIs. 

If you’ve optimized key brand elements like product messaging and your stratetgic story, we jump in and begin iteratively deploying best practice demand generation tactics.

For broader strategic initiatives we take a step back and deploy a data-driven approach to first define your ICP and key segments, then iteratively deploying campaigns. We always prioritize speed to market and fast feedback rather than conjecture, one of the core reasons our initiatives perform so well. 

We work in creative pods, purpose built to maximize speed and creativity.

We will map toward shared goals, quantitative and qualitative.

We deploy fast-feedback and user testing to hone campaigns that deliver what THEY want not what we WANT them to care about.