Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the President of Brendan Dell, an organization that partners with sales and marketing leaders to tell high-impact stories. Brendan has helped hundreds of companies over the last few years to grow and see the change in their investment in direct marketing through messaging. He founded The Daily Creative to inspire freelancers with the tools and resources they need to level up.
Here’s a glimpse of what you’ll learn:
- Brendan explains how he helped Cvent gain 30,000 leads.
- What is the Mobile Maturity Model and how is it helpful?
- What is narrative psychology and how it helped shape the Mobile Maturity Model
- Brendan talks about the importance of impact over frequency and how to use personalized data with marketing campaigns
In this episode…
How do you connect with your users on a personal level and use that relationship to create leads? What lesson do you take for analyzing your pipeline and learning about the interests of your customers? While not all the data we gain from doing market research is immediately applicable, it can help us in the long-term goal of building a user base that is personable and leads to more market conversions. Brendan Dell, president of Spark, is focused on helping others identify how to utilize their unique story to drive their content and marketing tactics further. He believes in using market research to change engagement to action.
Join Brendan Dell in this episode of The Hook, A Marketing Podcast where he gets interviewed by John Corcoran of Rise25 about the importance of gauging where your campaign has impact and the best ways to solve pain-points. He also shares his expert insights on how to use the data from marketing campaigns, leverage personal narratives into your messaging, and find out why impact is more valuable than frequency when reaching out to people. Stay tuned.
Resources Mentioned in this episode
- Brendan Dell on LinkedIn
- Brendan Dell
- The 12 Immutable Laws of High-Impact Messaging
- Spark
- Cvent
- Cvent Quizzes
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by an award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework atwww.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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