Karen Cooper is the Senior Manager of Product Marketing at Spectralink, specializing in helping companies create human connections. In business, Karen is known for her ability to boil complex ideas into simple narratives that touch on human emotions—and compel connection. As a technology enthusiast, she started her career as a biochemist and chemical engineer before developing into a seasoned B2B product marketer. Karen has worked in Fortune 500 companies as well as high-growth startups like Medtronic, Conga, and now Spectralink.
Here’s a glimpse of what you’ll learn:
- Karen Cooper shares her transition from chemist to product marketing
- What is the purpose of product marketing?
- The distinction between product marketing and marketing at large
- The Five Whys technique
- What makes an insightful B2B story, and how does our narrative have to change?
- Karen highlights how companies can push the boundary creatively
- What matters more in marketing: emotion or logic?
- Karen shares her favorite marketing books and leaders in the industry
- What do you believe about marketing that others think is wrong?
In this episode…
How do you lower your churn-rate? The answer lies in content marketing.
From crafting a generalized story to a fine-tuned narrative, what you share with your customers can help them understand how your product benefits their way of life. Or, at least, that’s the notion that has led Karen Cooper to thrive in her career as an expert product marketer. All stories are connected, from the delivery driver to the CEO of your organization. The gift of crafting a narrative that drives the market is what product marketing is all about.
In this episode of The Hook, host Brendan Dell sits down to talk with Karen Cooper, Senior Manager of Global Product Marketing at Spectralink and Problem-Solver Extraordinaire! They discuss the purpose of marketing, the similarities between working as a chemist and an engineer, and the power of a good story. Karen also shares some of her favorite speakers in the marketing space and the secret to a successful campaign. Stay tuned.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Karen Cooper on LinkedIn
- Spectralink
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
- Becoming by Michelle Obama
- “Inside Bill’s Brain: Decoding Bill Gates”
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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