Phil Golub is a seasoned UX designer with over 20 years of experience and a unique focus on digital product innovation, service design, and cognitive experiences. His deep understanding of creating the best user experience has helped redefine how companies interact with their users.
He is currently the Senior Director of Digital Product & Innovation at Total Wine & More. Before joining Total Wine, he pushed the bounds of creativity and client satisfaction at Sapient.
Here’s a glimpse of what you’ll learn:
- Phil Golub recalls what inspired him to begin a career in marketing
- What is the purpose of marketing?
- EOVC and what it means for effective marketing strategies
- Phil explains how marketers can identify opportunities when taking a new product to market
- Phil breaks down The Opportunity vs. Complexity Analysis of Marketing
- How do you create a roadmap to success—with any product?
- What is digital transformation?
- Phil highlights companies that have taken their digital transformation initiatives to the next level
- Phil reveals the exciting news of his new podcast, What Bubbles Up
- Phil shares three people that currently inspire him
- What do you think about experience design that others believe to be wrong?
- Phil reveals the much-needed advice he’d give to his 21-year-old self
In this episode…
A brand is a promise; experience is proof.
The marketing world has continued to shift to a more digital role in the last 30 years. Words like digital transformation, UX/UI, interface developer, and many more now define what it means to create user-friendly software. Companies can’t develop new products with just their name as a promotion anymore; now, they have to innovate and adjust their content to match the fast-paced market.
Phil Golub understands the need for effective market strategies and the process of nurturing an idea from its infancy stage to a final product. His user experience and the digital world’s expertise gives him the knowledge to actively dictate the roadmap for product and user experience success.
In this week’s episode of The Hook, host Brendan Dell discusses the intricacies of marketing and development with the Senior Director of Digital Product & Innovation at Total Wine & More, Phil Golub. They discuss UX Developer vs. UI Designer, opportunity vs. complexity, and what companies need to know about digital transformation. Phil shares his thoughts on companies who have taken advantage of this transition to create an unshakeable product development and marketing strategy roadmap.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Phil Golub on LinkedIn
- Phil Golub’s Contact
- What Bubbles Up podcast
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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