Troy O’Bryan is a multi-talented Senior Director of Global Growth Marketing – Lodging Services Partner at Expedia Group, and he has spent the last 20 years learning the ins and outs of the marketing industry. Troy was the co-founder and VP of strategic growth of Response Capture Inc. before they were acquired by Bonfire Marketing Company in 2017, which now serves as a shareholder of the company. He specializes in strategic growth, marketing, and encouraging his team to play big and win big.
Here’s a glimpse of what you’ll learn:
- How Troy O’Bryan shares how he got started in his career marketing.
- Identifying how you react to a crisis.
- The three-part plan on overcoming a crisis when responding to a situation.
- Learning from those who responded to the global threat first and adjusting the plans for the future.
- How do you build a long-term community amid a pandemic?
- Finding the delicate balance between not overselling and adding value to your community.
- The importance of having empathy when facing a difficult situation.
- How consumer sentiment will change post-pandemic and how to re-establish customer relationship
- What makes a great emotional hook when marketing something that people will care about?
In this episode…
When a crisis hits, how do you pivot your marketing campaign to be empathic to your customers’ lives? How can it add value to their current situation? It is a delicate balance between pushing past your comfort zone while being relatable with your client and continuing to create streams of revenue when the world has partially shut down. Senior Director of Global Growth Marketing of Expedia Group, Troy O’Bryan, talks about his three-step plan that has helped Expedia Group to pivot their marketing approach.
In this week’s episode of The Hook, Brendan Dell talks with his longtime friend and fellow strategic and growth marketer, Troy O’Bryan, Senior Director of Global Growth Marketing of Expedia Group. They discuss how leaders in the business world have handled the shutdown and the lessons we can learn from their successes and failures. Troy touches on the need for re-establishing relationships with consumers and clients while adding value to their lives post-crisis. Stay tuned.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging
- Troy O’Bryan on LinkedIn
- Troy O’Bryan on Twitter
- Expedia Group
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by an award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework atwww.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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