JoAnn Martin is the Vice President of Marketing for Searchspring, a company dedicated to helping sellers place their product in front of the right buyer at the right time. She has always had a passion for telling stories and creating opportunities for others to connect to their goal, which naturally led her to marketing.
JoAnn has accumulated over ten years worth of skills in community building, helping SaaS companies define their marketing strategy, and establishing personal connections with clients and customers alike. She’s also held leadership roles at various emerging and growth-stage SaaS companies, most recently being Hanzo and Provenir.
Here’s a glimpse of what you’ll learn:
- JoAnn describes what got her interested in marketing
- What is Searchspring?
- The importance of persuasion
- What causes clients to ignore a marketing campaign?
- What is the role of storytelling in marketing?
- Creating a character archetype that helps people relate to the stories you tell in marketing
- How high production values can decrease with oversaturation in the marketing industry
- JoAnn talks about how B2B is moving away from the people aspect of marketing
- JoAnn shares people and sources that inspire her
- JoAnn’s advice: don’t allow your B2B marketing expectations to get in the way of all that’s possible
- The secret fix for content creation and how it helps your marketing efforts
- JoAnn’s fringe beliefs on marketing
- What’s the purpose of marketing?
- Emotion vs. Logic
- JoAnn shares advice she would have given her 21-year-old self.
In this episode…
Marketing should be personal; it should tell stories that connect deeply with your customers and clients. In turn, these stories have the power to change lives, educate others, and open new channels of revenue. Yet, not every campaign or story will resonate with your target audience. Sometimes campaigns do fail to hit their target. JoAnn Martin, VP of Marketing at Searchspring, shares the power storytelling has in marketing to not only increase profit but to build trust and community with clients and customers.
You can find the perfect hook for the stories we tell on this week’s episode of The Hook. Host Brendan Dell talks with JoAnn Martin, VP of Marketing at Searchspring, about the human element in marketing. JoAnn recalls stumbling into marketing and combining her love for storytelling with her desire for inspiring and educating her clients. She touches on how often we forget the humans on the other side of marketing campaigns and the importance of celebrating the small wins we have as marketers.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging
- JoAnn Martin on LinkedIn
- Searchspring
- The Last Dance on ESPN
- Sam Jacobs on LinkedIn
- The Secret World of Jeffree Star
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework atwww.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
Recent Comments