Maya Grossman is a Strategic Marketing Advisor, Product Marketing and Brand Strategist as well as the author of a soon-to-be-released book, Invaluable.
Maya has held executive and strategist roles in companies like Microsoft, AnD Ventures, Google, and SodaStream. In her new book, Invaluable, Maya shares her journey from an entry-level position to VP of Marketing, and how she cemented herself as an invaluable employee. With over ten years of industry knowledge, Maya’s expertise in marketing and how to position yourself as irreplaceable is, for lack of a better word, invaluable.
Here’s a glimpse of what you’ll learn:
- Maya describes her transition from a career as a travel agent to marketing
- What does it mean to be invaluable to your employer?
- Understanding the relationship between an owner’s mentality and value creation
- How do you navigate managing your scope of responsibility and growing in your company?
- Maya talks about rejecting the grunt-work and how agreeing to additional work that helps your skills develop will increase your knowledge
- What can you do to demonstrate your value while your company cuts other employees?
- Doing more with less and working without a budget
- The importance of your soft skills
- Maya advises others on what questions to ask when creating a new marketing platform with a company
- Emotion vs. Logic: which has the most significant impact?
- Maya shares advice she would have given her 21-year-old self
In this episode…
The stories we tell connect us all to one goal: creating value in the world around us. How we share those stories is equally impactful.
The rise of marketing in uncertain times is met with a look of disdain; it costs too much money, people aren’t interacting with our content as much, we don’t have a way to create new channels of income. Yet, there is still an opportunity to make yourself invaluable while growing your current skills and developing new ones. According to Maya Grossman, VP of Marketing and Brand Strategist, making yourself an invaluable employee could mean creating new opportunities for your company to reach a broader audience through simple means.
In this week’s episode, Brendan Dell interviews Maya Grossman, Brand Strategist and VP of Marketing. She discusses creating great content, managing channels of communication with your audience, and adding value to not only yourself but your company as well. Maya also recounts the lessons she learned when engaging with different clients and the importance of learning soft skills in your profession.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging
- Maya Grossman on LinkedIn
- Maya Grossman
- Colu
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework atwww.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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