Kristina McMillan is the Vice President of Research for TOPO, an analyst firm that helps sales and marketing organizations achieve scalable revenue growth. They collect data from the world’s fastest-growing companies to identify how they’re driving exceptional revenue growth, using that insight to help B2B companies boost revenue through sales, marketing, and sales development excellence. Outside of TOPO, Kristina is a mentor at Santa Clara University’s Miller Center, Global Social Benefit Institute, where she provides executive mentorship to social entrepreneurs.
Here’s a glimpse of what you’ll learn:
- Kristina recalls what got her interested in marketing
- What is the purpose of marketing?
- Cultivating micro-brand impressions to engage customers
- What you should do now to add value to the market and prepare for the rebound
- Do you push forward or hold back in times of crisis?
- Emotion vs. Logic
- Kristina’s advice to her 21-year-old self
In this episode…
What changes the nature of a brand and how you approach the market? For many, it’s the product. But, for those who excel at gauging consumer concerns, it’s the ability to adapt and leverage your insight to answer your customers’ needs. This is what Kristina McMillan, VP of Research at TOPO, shares with us in our conversation about what works and what doesn’t in client engagement.
Join us as host, Brendan Dell interviews Kristina McMillan, VP of Research at TOPO, an analyst firm that helps sales and marketing organizations achieve scalable revenue growth. They discuss the purpose of marketing, where companies fail to connect with their customers, and how to pivot in times of crisis. Kristina explores the importance of knowing when to push and pull in any market and the future of sales. Keep listening.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Kristina McMillan on LinkedIn
- TOPO
- Kristina McMillan on Twitter
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
Recent Comments