Marcus Andrews is the Product Marketing Group Lead for Marketing Hub at HubSpot. During his time at HubSpot so far, he has designed narratives, created go-to-market strategies, and launched various products.
Before HubSpot, he brought AdWords and YouTube products to market while working at Google. Marcus was also part of the team that grew Wildfire, which was acquired by Google in 2012.
Here’s a glimpse of what you’ll learn:
- Marcus recalls his journey towards becoming a product marketer
- What is the purpose of marketing?
- Why positioning should be dead for product marketers
- How can you take a strong narrative approach?
- The importance of understanding the process to create your own space in the market
- Marcus lists his five steps for creating a new narrative.
- Emotion or Logic: which one wins?
- Remembering that your product is a key element of your narrative leads to powerful marketing.
- The product marketer’s advice to his 21-year-old self
In this episode…
Creating your own marketing strategy can be an uphill battle. Not only are you fighting against old beliefs, but you are also pushing against the current narrative. At the end of the day, the world is changing and becoming a more data-driven society; we need to adapt to survive. Marcus Andrews, the Product Marketing Group Lead for Marketing Hub at HubSpot, believes in creating narratives and the ability to change your consumers’ minds.
Marcus Andrews says out with the old template of selling a product and in with the new process of crafting stories to give life to those products. The Product Marketing Group Lead for HubSpot’s Marketing Hub sits down with Brendan Dell to discuss why so many companies miss out on marketing opportunities. Marcus delves into what makes a narrative successful and how to create a unique voice. Keep listening.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Marcus Andrews on LinkedIn
- HubSpot
- Dave Gerhardt on LinkedIn
- Shea Serrano on Twitter
- The Signal and the Noise by Nate Silver
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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