Martin Aguinis is the CEO and Co-Founder of AccessBell. AccessBell is a video conferencing platform focused on changing the future of video communication for students and professionals alike. Martin has worked with YouTube on VR, Google on Flutter, and several other projects including GreekRide, EventList, and more. His dedication to understanding the user and the product has named him one of Forbes 30 under 30: Marketing and Advertising.
Here’s a glimpse of what you’ll learn:
- Martin recalls his transition from Flutter to AccessBell
- How can AccessBell help professionals connect during COVID-19?
- Martin reveals the purpose of marketing: Know the Product, Know the User, Connect the Two
- A case study of how Flutter created market interest and understanding with a 2-minute explanatory video
- Martin shares examples on how to curate content to 99% of users
- How to flip marketing on its head and engage users with a change of guidelines
- What is a lollipop moment?
- How marketers can use feedback to increase their ability to connect to the market
- Martin’s advice to his 18-year-old self and the exercise from high school that changed his viewpoint on life
In this episode…
Building a great app starts with more than a few lines of coding—it takes constant feedback and understanding of the user. What most marketers miss in their conquest to dominate an industry is the ability to connect with their desired user. Enter Martin Aguinis.
While at Google, Martin led Flutter from 0 to 2 million users through his marketing efforts. Martin is also the CEO and Co-Founder of AccessBell, an application that allows users to connect through video conferencing and a simple AI.
In this episode of The Hook, host Brendan Dell sits down with the CEO of AccessBell, Martin Aguinis. They discuss what makes a lollipop moment, how feedback can change our marketing approach, and the lessons Martin learned as the Global Marketing Lead at Flutter for Google. Martin also shares why he thinks the “not sexy” parts of copy are important and how “pay per click” is still a logical marketing format.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Martin Aguinis on LinkedIn
- AccessBell
- Flutter
- Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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