Derek Gillette is the VP of Marketing at Leadr, a people management software that facilitates leader development at every organizational level. Derek has taken a new approach to building internal engagement and crafting organic conversations that strengthen teams and advance leadership characteristics. He has over 13 years of management and leadership experience, which has helped him craft a career evaluating how to make better leaders.
Here’s a glimpse of what you’ll learn:
- Derek Gillette recalls his transition from management to marketing.
- How do you know when your product is good enough to go to market?
- The Must-Have vs. Nice-to-Have Dilemma
- The power of a one-to-one meeting in the framework of employee management software development.
- How to take an opinionated approach when developing engagement and leadership
- What do marketers often underinvest in when thinking about launching?
- There is no substitute for having an unbiased conversation.
- The difference between Lead Gen and Demand Gen.
- What is the purpose of marketing?
- Understanding the “why” value of marketing and its impact when talking to customers
In this episode…
In an industry that already has all the books on leadership and management, what makes a new product successful in that space? How do you answer the age-old question of how to develop leaders in the workplace while offering new insight?
Derek Gillette, VP of Marketing at Leadr, and his team have developed a people management software that does all of the above. The software takes into account the human element of what makes great leaders while providing strategies on how to create a workplace where employees can grow and develop their skills. Leadr also takes the shift to remote work into consideration, continuing to help managers make connections and lead their teams to higher heights.
In this episode of The Hook, host Brendan Dell talks to Derek Gillette, VP of Marketing at Leadr. They discuss understanding the market, the purpose of marketing, and the importance of having unbiased interviews to understand the customer more. Derek highlights how he uses his expertise to create opinionated questionnaires for building company-wide engagement. He also recalls how his marketing failures have helped him develop a message that sells and stands the test of time—leadership that motivates.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Derek Gillette on LinkedIn
- Leadr
- Management Test Kitchen
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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