Tom Furr is the VP of Branding at Vonage, one of the largest cloud-based communication providers. Vonage has built a celebrated brand that’s kept a consistent focus on communicating with their clients and answering the “why” marketing factor. Tom has over ten years of marketing and continues to help brands build a better relationship with their consumers and find the balance between brand and demand.
Here’s a glimpse of what you’ll learn:
- Tom recalls how he got started in marketing.
- The key to bringing a product to market
- What is the purpose of marketing?
- Tom talks about marketing misconceptions
- How to balance brand vs. demand, and why so many people get it wrong
- How do you define a brand?
- Tom discusses the flaw of short-term marketing campaigns and how to gain a more active customer base.
- Why your campaign success depends on a well-thought-out strategy and not your creative delivery
- Tom gives his three sources of insight and inspiration on life and marketing.
- Emotion vs. Logic: Who wins?
In this episode…
What makes a brand stand out from the others? Is it bombarding potential clients with ads? Or a clever catchphrase that stands the test of time? Maybe, instead, it’s their ability to innovate?
According to Tom Furr, VP of Branding at Vonage, it’s none of the above.
Tom Furr sits down with Brendan Dell on this episode of The Hook to discuss the power of a well-developed brand. For Tom, the VP of Branding at Vonage, remarkable marketing happens when we have a strategy in place, focus on long-term retention over the short-term, and rely on experts’ knowledge rather than gimmick marketing. His advice to his 21-year-old self is something we can all use: cultivate what you are good at and the rest will follow.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Tom Furr on LinkedIn
- Vonage
- Mark Ritson, Marketing Week
- Daring Greatly by Brené Brown
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
Recent Comments