Udi Ledergor is the CMO at Gong, the number one Revenue Intelligence platform for sales. Gong captures and delivers insights for every customer interaction, empowering revenue teams to make decisions based on data instead of opinions. Udi is a five-time VP of Marketing with more than 20 years of experience heading world-class marketing teams. He is also a regular contributor to Forbes and the author of the Amazon bestseller, The 50 Secrets of Trade Show Success.
Here’s a glimpse of what you’ll learn:
- Why Udi Ledergor transitioned from product management to marketing
- Udi talks about the revenue intelligence behind Gong
- The most interesting use cases that Udi has seen on the Gong platform over the past few months
- Udi shares his thoughts on the purpose of marketing: to make sales easier
- How important is branding in the tech industry and what makes a good B2B brand?
- Udi’s advice to brands looking to create successful content—in a timely manner
- The marketing tactics that are most essential to Gong’s success
- Why more marketers should invest in branding and high-quality content creation
- Udi reveals the worst marketing advice he has ever received
- The importance of working for the right companies rather than the biggest paychecks
In this episode…
What is the personality behind your brand? Is it human and approachable, or serious and—frankly—boring? Many B2B businesses believe that to appear credible and authoritative, they have to create exclusively education-based content. However, according to CMO of Gong, Udi Ledergor, this approach may be holding you back. So, what is the secret behind Gong’s unique billion-dollar brand? One word: “edutainment.”
In this episode of The Hook, host Brendan Dell sits down with Udi Ledergor, CMO of Gong to talk about how building a brand that boosts engagement and stands out from the competition. Udi shares the common mistakes that marketers make when it comes to branding, his tips for creating a consistent voice for your website, and how to generate content that strikes a balance between entertainment and education. Stay tuned!
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Udi Ledergor on LinkedIn
- Gong
- The 50 Secrets of Trade Show Success by Udi Ledergor
- Influence: The Psychology of Persuasion by Robert B. Cialdini
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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