Rand Fishkin is the Co-Founder and CEO of SparkToro, a software company that puts audience intelligence at every marketer’s fingertips. Before this, Rand was the CEO of Moz, an SEO software business and inbound marketing community that he co-founded in 2004. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, as well as a frequent keynote speaker on marketing and entrepreneurship topics around the world.
Here’s a glimpse of what you’ll learn:
- How Rand Fishkin grew Moz from an SEO blog to a million-dollar software business
- The goal behind Rand’s data-driven company, SparkToro
- Is SEO still as useful to marketers and business owners today as it was five years ago?
- The marketing techniques that Rand uses to successfully promote SparkToro
- Rand debunks some common myths from marketing and startup spaces
- How important is a personal brand when it comes to the success of your marketing efforts?
- Rand’s thoughts on “blitzscaling”
- The modern alternative to SEO: episodic content
- Rand’s three-part process for deciding which marketing channels will work best for his business
- How are marketing campaigns similar to political campaigns?
In this episode…
Is SEO still as powerful for growing a business as it was 15, 10, or even five years ago? According to Rand Fishkin, the Co-Founder and former CEO of Moz, the answer is no. When Rand left Moz to start SparkToro, he took with him the valuable insights and lessons he learned from years in the marketing industry. But to get ahead of his competition, Rand also had to adapt to a changing industry and find his own process. So what modern tactics did he take advantage of to successfully market his brand?
Join host Brendan Dell in this episode of The Hook as he interviews Rand Fishkin, the Co-Founder and CEO of SparkToro, about the best ways to effectively market your brand in 2020. Tune in to hear Rand’s thoughts on omni-channel marketing, blitzscaling, and episodic content, and discover the common marketing and startup myths that simply aren’t true. Keep listening!
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Rand Fishkin on LinkedIn
- Rand Fishkin on Twitter
- Rand Fishkin’s email: rand@sparktoro.com
- SparkToro
- Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
- April Dunford
- Kindra Hall
- Rebecca Sugar
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
Recent Comments