Sarah Stansberry is the Chief Marketing Officer of DTN, where she uses her expert knowledge of implementing demand generation solutions, leveraging digital resources, and driving market initiatives to help consumers all around the world.
Sarah has held multiple roles in marketing for the last two decades, working with companies like Click Commerce, AccuData Integrated Marketing, LexisNexis Risk Solutions, and Equifax. She has used her talents to strengthen stakeholder engagement, demonstrate marketing leadership, and to optimize marketing effectiveness globally.
Here’s a glimpse of what you’ll learn:
- Sarah Stansberry shares how she realized the magnitude of COVID-19 pandemic and how she prepared her team for it
- Why it’s crucial to make sure that your response to a crisis espouses reliability and support for your clients
- Sarah explains the importance of your intentions in your communications strategy
- Why the response to a crisis is similar to a marathon and the role of the leader in keeping her team members in check
- What does empathy marketing mean and how can you practice that in business?
- How to use the insights that your team provides to add value to your campaign
- The best strategy in sorting and managing the must haves and nice to haves in your content framework
- The importance of balancing the narrative in your communication strategy to customers
- Sarah gives tips on how to scale a message with context
In this episode…
What you do today will affect your tomorrow, there has never been a more accurate statement for the state of the business world today. As we see companies toss their employees to the wind and ad campaigns take a nosedive, it reminds us of the uncertainty of the future. And it also highlights the fact that what we truly desire is for leaders to step up and be that guiding light in the midst of a crisis. And Sarah Stansberry, Chief Marketing Officer of DTN, uses her years of leadership and talent for optimizing and marketing to connect with her team and her customers on a personal level that has begun to make an impact.
Join us in this week’s episode of The Hook with host Brendan Dell as he interviews Sarah Stansberry, Chief Marketing Officer of DTN, as she discusses how to reframe your business model to highlight empathy into your communication strategy. Tune in as she discusses how she supports her team as a leader, how to leverage struggles and ideas to serve as an inspiration for your messaging, and why the intention behind your message is very important when reaching out to clients during a crisis.
Resources Mentioned in this episode
- Brendan Dell on LinkedIn
- Brendan Dell
- The 12 Immutable Laws of High-Impact Messaging
- Spark
- DTN
- Sarah Stansberry on LinkedIn
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by an award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework atwww.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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