Ran Avrahamy is the CMO at AppsFlyer, the leading mobile attribution and marketing analytics platform. Before joining AppsFlyer, Ran was the Co-Founder and VP of Marketing and Products at Scringo, which allowed native apps with social and communication capabilities to become more than a pipedream but a reality. For more than 13 years, Ran has worked in various marketing and business development roles, including helping startups grow.
Here’s a glimpse of what you’ll learn:
- Ran Avrahamy recalls what inspired him to pursue marketing
- What does telemarketing teach us about human interaction?
- Brendan reveals how a job in telemarketing and hospitality can prepare you for a job in marketing
- What is AppsFlyer?
- What’s the purpose of marketing?
- Ran’s Holy Triage of Marketing
- What metric should you track to optimize your marketing strategy?
- What matters more: emotion or logic?
- Ran shares his favorite marketing books and what inspires him
In this episode…
The market is like artificial intelligence: consistently growing and evaluating its potential to accumulate more data—and produce more results than ever before. It can be hard to keep up with the new trends, whether you support the mid-market or not. But it’s not impossible: it merely requires prioritization, consistency, and re-evaluation at every point of contact.
Ran Avrahamy has shown the world that market fit and consistency are some of the key elements in success. By using one of Ed O’Keefe’s principles of Time Collapsing in the early days of AppsFlyer, Ran skipped the lesser points of AppsFlyer marketing campaign to fine-tune what makes their product stand out: their ability to pivot creatively.
In this episode of The Hook, host Brendan Dell sits down with Ran Avrahamy, CMO of AppsFlyer, as they discuss data attribution, the purpose of marketing, and the importance of consistency. Ran emphasizes building a brand that lives up to its name and the beauty of making connections. He also shares his thoughts on how marketers can take their campaigns to the next level. What to find out how? Keep listening!
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Ran Avrahamy on LinkedIn
- AppsFlyer
- Ogilvy on Advertising by David Ogilvy
- “How to Use Time Collapsing to Grow Your Business” – Ed O’Keefe
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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