Britton Clark is the Vice President of Channel Partnerships at Gravy. Gravy helps companies increase their retention rate by building strategic relationships. Britton has worked in marketing for more than ten years while cultivating his love for storytelling, unignorable content, and building relationships with clients. Before working at Gravy, he worked with Deputy, Red Bull, and many more.
Here’s a glimpse of what you’ll learn:
- Britton recalls his start in marketing and the ingenious way Red Bull has built their brand
- What is Gravy and how can it help your company grow?
- What is the purpose of marketing?
- Britton shares his take on the significance between revenue and relationships
- How will personalization change the future of marketing?
- How do you build your ICP?
- Gravy’s virtuous referral cycle and how they are building relationships
- Britton talks about his favorite marketing books
- Britton’s advice to his 21-year-old self
In this episode…
What is the purpose of marketing? Is it to drive revenue for the company? Or maybe the point is to establish an unshakeable brand? No matter who you ask, their answer will be different each time, because no two people approach marketing the same way.
According to Britton Clark, VP of Channel Partnership at Gravy, marketing aims to add value and build relationships. Because of this, his secret sauce has two ingredients: connecting with clients and customers on a relational level and building upwards.
In this week’s episode of The Hook, host Brendan Dell sits down with Vice President of Channel Partnerships at Gravy, Britton Clark. They discuss the purpose of marketing, how relationships build revenue, and the strategies for building a referral program that keeps clients and customers engaged and happy. Britton also shares why focusing on adding value is more important than selling a product.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Britton Clark on LinkedIn
- Gravy
- Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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