Stephan Mathys is a big-picture thinker, storyteller, and Chief Product Evangelist for Slope Software, an actuarial financial projection modeling software company that helps actuaries get back to being actuaries again. His personal goal is to make innovative professionals like actuaries, data scientists, and engineers as well-known and respected as doctors, lawyers, and the clergy. Stephan’s creative and data-driven approach to marketing and content creation, sales, and product expertise make him a triple threat in and out of the field.
Here’s a glimpse of what you’ll learn:
- Stephan recalls his transition from actuary science to marketing
- What is Slope Software and how does it change the market?
- What is the purpose of marketing?
- Stephan explains why differentiation is essential in a red ocean environment
- How does Slope use target marketing to create a space for new and emerging companies in the financial industry?
- Stephan shares the three tactics that he wants to use for more prominent outcomes
- What do you believe about marketing that others think is wrong?
- Stephan reveals what books and thought leaders influence his perspective on marketing, content creation, and business
In this episode…
If marketing were a calculated science, then we would conclude that there are diminishing returns in specificity.
Specificity robs us of our time—but what if you could use the ability to specify without complex codes or software and make your work hours shorter and productive rather than longer and ineffective? Wouldn’t you opt-in for the dramatic change over time while building an accurate and effective workflow? Stephan Mathys, copywriter, marketer, and Chief Product Evangelist for Slope Software, is here to show you more about how Slope is changing their piece of the pie in actuary science.
Slope is differentiating how actuaries get stuff done and save time to focus on the bigger projects. Stephan Mathys, Chief Product Evangelist for Slope Software, and Brendan Dell sit down to talk about the importance of Slope in small and emerging companies, how to differentiate yourself in a red ocean, and the purpose of marketing. Stephan shares his three tactics for engagement and how Slope is making a difference. Keep listening.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Stephan Mathys on LinkedIn
- Slope Software
- The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth by David C. Baker
- 2Bobs podcast
- Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet
- Understanding Comics: The Invisible Art by Scott McCloud
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
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