Rishi Dave is the Chief Marketing Officer at Vonage, where he is responsible for market branding, demand generation, media planning, and creative and relevant content. Rishi has been recognized for his talent to innovate and optimize sales with a focus on digital data analytics, thought leadership, and marketing technology. He has written and appeared in global media, including, Business to Community, VentureBeat, Forbes PC Magazine, Mar Tech Series, and CMO.com. Rishi is disrupting the marketing status quo with his innovative ideas on marketing, and he has received the Cojones Ace Award by nFusion for being bold and Top Digital Marketer by B2B Magazine along with many more for the incredible results he continues to provide.
Here’s a glimpse of what you’ll learn:
- Brendan Dell introduces Rishi Dave, Chief Marketing Officer of Vonage.
- Rishi explains what got him interested in marketing.
- Implementing a learning mindset as CMO.
- What is the purpose of marketing on a foundational level?
- Rishi discusses using both the logical and emotional appeal of data to connect with customers and your team.
- Communicating clearly and with concise words is revolutionizing the communication industry.
- “Sales tell us how we have done, [the] brand tells us where we are going.”
- The difference between making decisions now versus later is creating a marketing world that moves forward.
In this episode…
How do you measure the growth of your brand? How do you leverage the data you have collected to gain customers and build a team that can pivot to tell a great story? Marketing is evolving to become a more story-orientated playground where clients and customers connect with the emotional appeal of the data given rather than a more logical focused strategy. Rishi Dave, the Chief Marketing Officer of Vonage, continues to innovate the marketing industry with digital data analytics, technology marketing and thought leadership with a story-oriented delivery.
In this week’s episode, host Brendan Dell sits down to talk with Rishi Dave, Chief Marketing Officer at Vonage, as they discuss how to use data to connect to customers and build a marketing team based on open communication and utilizing the market research. Rishi talks about the importance of building a brand that can shift when needed and sharing data between groups in your company. He touches on the use of content creation and stock imagery to drive your story forward. Stay Tuned
Resources Mentioned in this episode
- Brendan Dell on LinkedIn
- Brendan Dell
- The 12 Immutable Laws of High-Impact Messaging
- Spark
- Rishi Dave on LinkedIn
- Rishi Dave on Twitter
- Monitor
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by an award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework atwww.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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