Brandon Laws is the Senior Director of Marketing and Product at Xenium HR. He has worked with Xenium HR for the past 12 years, helping clients grow their business with mindful personal and professional strategies. He is also the host of Xenium’s Transform Your Workplace Podcast, the HRO Growth Show, Talkin’ Entertainment, and contributes to the podcast, It’s About People.
Here’s a glimpse of what you’ll learn:
- Brandon Laws describes his role at Xenium
- What is the purpose of marketing?
- How podcasting can make your organization stand out from the crowd
- The challenges with marketing podcast content
- Brandon reveals his flaw as a podcast host
- How to make podcast content that resonates with your listeners
- Apps and other technology to help you with recording and editing your podcasts
- Common misconceptions about podcasting
- Brandon recalls the worst marketing advice he has ever received
- Emotion vs. Logic: what matters more?
In this episode…
What’s your favorite podcast? Is it a podcast that focuses on thought leadership in your industry? Maybe one on lifestyle and self-care? Or, Is it The Hook? (Don’t worry—we’ll find a way to forgive you if it’s not.)
Regardless of your favorite, it’s an understatement to say that podcasts are everywhere. Podcasting has taken off in the last ten years, and the industry’s room for growth continues to skyrocket with specialized B2B and B2C podcasts. Case in point: Brandon Laws. He became the host of Xenium’s Human Resources for Small Business, which later became the Transform Your Workplace podcast in 2012. Since then, he has had 500,000 downloads, countless expert guests, and hundreds of insightful lessons to keep his listeners entertained and informed.
In this episode of The Hook, host Brendan Dell sits down with fellow podcaster and marketer, Brandon Laws. They discuss podcasting in the B2B space, the purpose of marketing, and the lessons they’ve learned over the past 12 years. Brandon also highlights some of the challenges he faced earlier in his career and tips and tricks he shares with novices about podcasting and marketing. Stay tuned.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Brandon Laws on LinkedIn
- Brandon Laws
- Transform Your Workplace podcast
- HRO Growth Show
- Talkin’ Entertainment podcast
- It’s About People podcast
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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