Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the President of Brendan Dell, an organization that partners with sales and marketing leaders to tell high-impact stories. Brendan has helped hundreds of companies over the last few years to grow and see the change in their investment in direct marketing through messaging. He founded The Daily Creative to inspire freelancers with the tools and resources they need to level up.
Here’s a glimpse of what you’ll learn:
- What is the right approach when dealing with a crisis?
- Brendan talks about The Law of Edges and how it’s relevant today
- How to avoid looking manipulative in your messaging
- The importance of defining your story and giving people tactical messaging when framing your messaging
- Brendan shares why it’s important to cultivate genuine relationships with clients when selling in a crisis
In this episode…
In times of crisis and uncertainty, more businesses fail due to their failure to maintain communication with their clients and the lack of quality in their product. Communication remains to be one of the critical factors in keeping your business running smoothly, but it goes hand in hand with continuing to provide a quality product for your clients. Brendan Dell, the author of The 12 Immutable Laws of High-Impact Messaging, shares why the Law of Edges and how it can help you in creating a message that resonates with your target clients.
In this week’s episode of The Hook, A Marketing Podcast, host Brendan Dell, gets interviewed by John Corcoran of Rise25, about effective ways to sell in a crisis. He explains the importance of maintaining the relationship with customers and buckling down on your product, and how changing your message and genuine engagement with clients can help you come out victorious by the end of the crisis. Stay Tuned.
Resources Mentioned in this episode
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by an award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework atwww.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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