Chris Vincent is the Director of Demand Generation at Datashield, an ADT company and one of the most tenured cybersecurity firms in North America. For Datashield, Chris manages the digital marketing specialist along with a team of sales development representatives, serves as the champion, power user, and implementation expert for HubSpot Enterprises, and supports channel sales through event management, webinar production, and more.
Outside his role as an SEO and marketing expert, he is also the host of Datashield’s podcast, The Hash-Time Show, and the sales/marketing training series, The Quaff and Pony Show. Equipped with his content marketing expertise, Chris has the power to craft a powerful vision for launching Datashield to new heights—and help clients take charge of their cybersecurity strategy.
Here’s a glimpse of what you’ll learn:
- Chris Vincent talks about his career in marketing and what inspired him to start his company
- What is Datashield?
- What is the purpose of marketing?
- Chris describes how you can use SEO to create quality sales funnels
- Quality vs. Quantity
- How do you create your “Red Ocean” for content marketing?
- Case studies that highlight the importance of starting with the user in mind
- Chris’s one piece of advice about building an effective inbound strategy
- Emotion vs. Logic
- Chris shares his biggest influence in business, marketing, and life
In this episode…
What makes a website stand out in the sea of information? The answer? SEO. But, it’s much deeper than you think.
SEO isn’t just using a few keywords here and there and instantly ranking as the first option on Google. Instead, it’s a combined effort of crafting a strategic content marketing plan and creating an opportunity for others to expand their knowledge in the most accurate way possible.
Don’t believe us? Chris Vincent, Director of Demand Generation at Datashield, has used effective content marketing strategies to connect and communicate with clients while creating new sales channels. He describes SEO as a “long game” where the content creator has to pay special attention to their cross-section, including locale, pain-points, and solutions.
Tune in to this week’s episode as host Brendan Dell sits down with Chris Vincent, SEO expert and Director of Demand Generation at Datashield. They discuss how to build content that stands out, what defines effective inbound marketing, and the purpose of marketing. Chris also shares his love for content creation and how he got his start in marketing. Stay tuned.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging by Brendan Dell
- Chris Vincent on LinkedIn
- Chris Vincent’s Blog
- Datashield
- The 4-Hour Workweek by Tim Ferriss
- The Real Money Real Business Podcast by Empire Flippers
- Smart Passive Income Podcast
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
Recent Comments