Rebecca Sadwick is the founder of Strategica Partners, an award-winning go-to-market strategy consulting firm that helps forward-thinking companies launch innovative products.
Rebecca has gained recognition for her work with early-stage tech startups and creative positioning strategies that build organic audience platforms and drive value. Her firm, Strategica Partners, advises tech companies like Qatch, Flux Biosciences, and CapSwan.
Here’s a glimpse of what you’ll learn:
- Rebecca recalls what attracted her to marketing
- Strategica Partners’ role in helping businesses grow
- What makes effective differentiation?
- The difference between market research and product research
- Rebecca gives market research insight on what questions to ask when launching a new product
- How to use the buyer’s journey, as well as the retention journey, as a key part of research and analysis
- Using the power of peer groups and conversation to drive sales and market research
- The notion of placing a bet
- The importance of updating your hypothesis as you interact with the market
- The invaluable return of understanding your customer’s needs
- How do you maintain customer retention?
- Common mistakes companies make when placing a new product on the market
- Understanding how flawed metrics and paired metrics affect your data
- Emotion vs. Logic
- Rebecca shares advice she would have given her 21-year-old self
In this episode…
What drives you to buy a product? Maybe it was placed on the webpage you were browsing, or a friend recommended it to you; either way, each has acted as a source of influence when it comes to purchasing a new product. In turn, this generates data on how our peers and strategic placement influence our decisions to acquire a new product. Rebecca Sadwick, a Managing Partner at Strategica Partners, places great importance on market research in her bid to help clients and customers develop long-term relationships with a genuine product.
Host Brendan Dell is joined by Rebecca Sadwick, Managing Partner of Strategica Partners, as they discuss the significance of tracking the right data points and the influence of consumer preferences on product design. She shares her insight on what questions to ask when launching a new product and the power of tracking both flawed and paired data. Rebecca also explains common mistakes companies make when analyzing the response to a new product. Keep listening.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging
- Rebecca Sadwick on LinkedIn
- Strategica Partners
- Rebecca Sadwick on Forbes
- Rebecca Sadwick on Twitter
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
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