Crystal McFerran is the Chief Marketing Officer of The 20, a results-oriented business development group for the IT Industry focused on ultimate scalability and aggressive growth for Managed Service Providers. She has been a recognized marketing leader with over 18 years of experience with her skills in brand marketing, demand generation, channel development, and public relations initiatives. She spearheads the movement at The 20 as they shift to an insight-driven organizational culture. Crystal previously took on senior marketing roles in Velo IT Group, Roland Technology Group, and Cytracom Communications among others.
Here’s a glimpse of what you’ll learn:
- How Crystal McFerran defines the purpose of marketing?
- Crystal explains what marketing strategies she is using to keep her team agile and driven in times of crisis.
- Best strategy on developing a compelling brand story that your team can easily relay in your marketing strategy
- Crystal shares ‘the hook’ that The 20 uses in their marketing strategy and how to meld together logic and emotions in your messaging
- Crystal discusses The 80/20 Rule and how it applies to differentiate yourself in your industry
- Why Coca Cola is one of Crystal’s favorite example of emotional marketing
- What is The Social Movement?
In this episode…
Creating a team that continually grows is a testament to how an insight-driven organizational culture works. And creating your brand story using a narrative that employees can not only relate to but can easily relay to others is crucial to your communications strategy in a rapidly changing and overly competitive industry. Crystal McFerran says that what they do in her company is to meld emotions with logic in their communications strategy and they employ the 80/20 rule in creating a unique story that resonates with their target audience.
Join Brendan Dell in this week’s episode of The Hook, A Marketing Podcast as he talks with Crystal McFerran, Chief Marketing Officer of The 20 where they discuss how to cultivate a team that stays driven even in times of uncertainty, the best strategies in making your brand memorable, what the 80/20 rule means, and how emotional marketing can work wonders in building up a brand. Stay tuned
Resources Mentioned in this episode
- Brendan Dell on LinkedIn
- Brendan Dell
- The 12 Immutable Laws of High-Impact Messaging
- Crystal McFerran on LinkedIn
- Crystal McFerran on Twitter
- The 20
- Arun Gupta on LinkedIn
- Coca Cola
- Forbes Council
- Hubspot
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by an award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework atwww.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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