Burt Rosen is the Chief Revenue Officer at Empowered Education and a veteran CMO with over 20 years of direct marketing experience at companies like HealthSparq, Starwood Hotels & Resorts, NextHealth Technologies, and Knowledge Universe. Burt is not your cookie-cutter CMO; he is a passionate storyteller who believes in the emotional bond between a brand and a customer while driving results and experiences. He has rebranded bathrooms, sponsored events, launched online storytelling conferences, sent videos through the mail, and elevated the drastically increasing enrollment of education companies in the process.
Here’s a glimpse of what you’ll learn:
- Burt recalls who has influenced his marketing career
- The importance of transparency between client and agency
- What is the purpose of marketing?
- Common mistakes marketers make when creating a new campaign
- The power of storytelling
- What is The Minto Pyramid Principle?
- Balancing the tension between answering a question and practicing innovation
- Burt’s advice to his 21-year-old self
In this episode…
Innovation for innovation’s sake is always risky. The purpose of innovative marketing is to leave a lasting impression that can alter your brand’s course. According to Burt Rosen, Chief Revenue Officer of Empowered Education, digging into the problem and understanding the story behind the brand can be a formative step in the right direction.
Marketing isn’t about who yells the loudest: it’s about answering the right question for your customer at the right time. In this week’s episode of The Hook, host Brendan Dell sits down to talk with Burt Rosen, Chief Revenue Officer at Empowered Education. They discuss great marketing campaigns, the power of storytelling, and the importance of transparency between marketing agencies and their clients. Burt also delves into what drives his creativity and desire to explore various angles in a campaign.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging
- Burt Rosen on LinkedIn
- Empowered Education
- The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving by Barbara Minto
- Moneyball: The Art of Winning an Unfair Game by Michael Lewis
- NFL Bud Light Commercial: #BooTheCoomish
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework at www.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
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