Mark Bayer is the President of Bayer Strategic Consulting. He is also a keynote speaker and an expert in government relations, having serving as Chief of Staff from 2011 to 2015 in the U.S. Senate, and an advocate for scientists, engineers, and technical organizations which want to communicate their technical scientific policies using plain English. Mark has helped countless professionals reach their goals of building relationships with key shareholders in Congress and the business world.
Here’s a glimpse of what you’ll learn:
- How Mark Bayer got started in public speaking and communication.
- How do you use science to tell your story?
- Brendan draws parallels between the research that scientists carry out and marketers’ campaign research.
- The value of finding what is relatable to your client and creating an opportunity.
- How do you draw your audience in with your narrative?
- Mark highlights the importance of connecting with your client’s goal through everyday experiences.
- What’s your biggest fear in reaching out to potential clients?
- When it comes to communication, what’s more important: emotion or logic?
- Why communication is just as important as the speaker who presents it.
- The importance of simplicity and memorability in messaging.
- What is the Law of Velocity and why is it important?
In this episode…
What messages are you trying to convey to your audience and how do you connect to their perception of reality? What narrative are you taking advantage of to build a relationship with new clients to create an opportunity that adds value to the things that they identify as essential? Mark Bayer, previous Chief of Staff to a U.S. Senator and President of Bayer Strategic Consulting, helps clients to create relatable and straightforward marketing content to appeal to the general public with accurate facts and data.
In this week’s episode of The Hook, Brendan Dell interviews Mark Bayer of Bayer Strategic Consulting about the importance of accurate communication and its ability to change lives. They discuss the value of using your narrative to build connections and clarify the client’s vision, the role of emotions and logic in communications, and the need for messaging to be simple, relatable, and memorable. Stay tuned.
Resources Mentioned in this episode
- Brendan Dell
- Brendan Dell on LinkedIn
- The 12 Immutable Laws of High-Impact Messaging
- When Science Speaks Podcast
- Bayer Strategic Consulting
- Bayer Strategic Consulting on Facebook
- Bayer Strategic Consulting on Youtube
- Mark Bayer on LinkedIn
- Mark Bayer on Instagram
- Mark Bayer on Twitter
- Mark Bayer on Medium
Sponsor for this episode…
This episode is brought to you by B2H.
Founded by an award-winning marketer, author, and Founder of the Daily Creative, Brendan Dell, B2H Agency creates unignorable tech companies—the kind where people search for who you are rather than what you do. They have created six, seven, and eight figures in growth for companies like Cvent, Expedia Group, UserTesting, Radar First, Panasonic, Brother.
B2H employs a human-centric approach to branding, copywriting, and demand generation that increases conversions, grows revenue, and dramatically improves the ROI on marketing spend.
Get the unignorable framework atwww.b2hagency.com and contact them today and request for a free assessment on your messaging, automation, and your buyer centricity that can help you identify 3 quick wins, 3 long-term marketing-moving opportunities.
For those who feel like they have goals that they can’t quite reach, be sure to visit www.thedailycreative.com to get a free copy of the F.E.A.R. framework.
Recent Comments