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VP of Marketing JoAnn Martin Shares B2B Storytelling Secrets

by Brendan Dell | Jul 7, 2020 | Podcast

JoAnn Martin is the Vice President of Marketing for Searchspring, a company dedicated to helping sellers place their product in front of the right buyer at the right time. She has always had a passion for telling stories and creating opportunities for others to...

Elissa Fink on Growing from $5M to $1B, Her Journey as Tableau CMO

by Brendan Dell | Jun 30, 2020 | Podcast

Elissa Fink, the former Chief Marketing Officer at Tableau Software, is now a CMO Advisor to several companies including, Outreach, Exasol, and Intellimize. She also serves on the Board of Directors for Pantheon Platform and Concora, granting them insight into how to...

Transforming Complexity into Simplicity with Messaging Consultant Mark Bayer

by Brendan Dell | Jun 23, 2020 | Podcast

Mark Bayer is the President of Bayer Strategic Consulting. He is also a keynote speaker and an expert in government relations, having serving as Chief of Staff from 2011 to 2015 in the U.S. Senate, and an advocate for scientists, engineers, and technical organizations...
Expedia Exec Troy O’Bryan 3 Steps to Managing Through Change

Expedia Exec Troy O’Bryan 3 Steps to Managing Through Change

by Brendan Dell | Jun 16, 2020 | Podcast

Troy O’Bryan is a multi-talented Senior Director of Global Growth Marketing – Lodging Services Partner at Expedia Group, and he has spent the last 20 years learning the ins and outs of the marketing industry. Troy was the co-founder and VP of strategic...
How CMO Crystal McFerran Builds Agility into Her Team

How CMO Crystal McFerran Builds Agility into Her Team

by Brendan Dell | May 19, 2020 | Podcast

Crystal McFerran is the Chief Marketing Officer of The 20, a results-oriented business development group for the IT Industry focused on ultimate scalability and aggressive growth for Managed Service Providers. She has been a recognized marketing leader with over 18...
How Cvent Drove 30,000 Leads and 8 Figures in Pipeline with Evergreen Content

How Cvent Drove 30,000 Leads and 8 Figures in Pipeline with Evergreen Content

by Brendan Dell | May 15, 2020 | Podcast

Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the President of Brendan Dell, an organization that...
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