Welcome to The Hook
A marketing podcast, where we interview technology executives on how they are moving markets and winning TODAY. Join 10,000 B2B marketers and get interviews with leaders like Rishi Dave CMO of Vonage, Rand Fishkin, Elissa Fink CMO of Tableau, Sarah Stansberry CMO of DTN, direct to your inbox.
SEO Secrets with Chris Vincent
Chris Vincent is the Director of Demand Generation at Datashield, an ADT company and one of the most tenured cybersecurity firms in North America. For Datashield, Chris manages the digital marketing specialist along with a team of sales development representatives,...
How to Differentiate Your Brand in a Red Ocean with Chief Product Evangelist Stephan Mathys
Stephan Mathys is a big-picture thinker, storyteller, and Chief Product Evangelist for Slope Software, an actuarial financial projection modeling software company that helps actuaries get back to being actuaries again. His personal goal is to make innovative...
Inside an Effective Digital Transformation: Insights from Ex-Sapient Exec Phil Golub
Phil Golub is a seasoned UX designer with over 20 years of experience and a unique focus on digital product innovation, service design, and cognitive experiences. His deep understanding of creating the best user experience has helped redefine how companies interact...
How to Build a Market-Leading Brand: Growing AppsFlyer from Start-Up to 1,000 Employees with Ran Avrahamy
Ran Avrahamy is the CMO at AppsFlyer, the leading mobile attribution and marketing analytics platform. Before joining AppsFlyer, Ran was the Co-Founder and VP of Marketing and Products at Scringo, which allowed native apps with social and communication capabilities to...
The Art of Customer Discovery with Karen Cooper
Karen Cooper is the Senior Manager of Product Marketing at Spectralink, specializing in helping companies create human connections. In business, Karen is known for her ability to boil complex ideas into simple narratives that touch on human emotions—and compel...
Lessons Learned Reaching 500,000 Downloads: B2B Podcasting Secrets with Brandon Laws
Brandon Laws is the Senior Director of Marketing and Product at Xenium HR. He has worked with Xenium HR for the past 12 years, helping clients grow their business with mindful personal and professional strategies. He is also the host of Xenium's Transform Your...
How to Build an Unignorable Relationship Marketing Program with Britton Clark
Britton Clark is the Vice President of Channel Partnerships at Gravy. Gravy helps companies increase their retention rate by building strategic relationships. Britton has worked in marketing for more than ten years while cultivating his love for storytelling,...
How to build an unignorable B2B brand with Vonage VP Tom Furr
Tom Furr is the VP of Branding at Vonage, one of the largest cloud-based communication providers. Vonage has built a celebrated brand that’s kept a consistent focus on communicating with their clients and answering the "why" marketing factor. Tom has over ten years of...
How to Craft a High-Impact Product Launch with VP Derek Gillette
Derek Gillette is the VP of Marketing at Leadr, a people management software that facilitates leader development at every organizational level. Derek has taken a new approach to building internal engagement and crafting organic conversations that strengthen teams and...
Building a $2B Brand with Gong’s Udi Ledergor
Udi Ledergor is the CMO at Gong, the number one Revenue Intelligence platform for sales. Gong captures and delivers insights for every customer interaction, empowering revenue teams to make decisions based on data instead of opinions. Udi is a five-time VP of...
Growing Flutter from 0 to 2M Users with Google Exec & Entrepreneur Martin Aguinis
Martin Aguinis is the CEO and Co-Founder of AccessBell. AccessBell is a video conferencing platform focused on changing the future of video communication for students and professionals alike. Martin has worked with YouTube on VR, Google on Flutter, and several other...
From $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights from Rand Fishkin
Rand Fishkin is the Co-Founder and CEO of SparkToro, a software company that puts audience intelligence at every marketer's fingertips. Before this, Rand was the CEO of Moz, an SEO software business and inbound marketing community that he co-founded in 2004. He is...
How to Build an Audience-Centric Product Strategy with Clari VP Hila Segal
Hila Segal is the VP of Product Marketing at Clari. She has more than 15 years of experience designing and executing GTM strategies for innovative, high-growth software solutions. Before her role at Clari, Hila worked for other high-growth tech companies, including...
Inside HubSpot’s Narrative Strategy with PM Lead Marcus Andrews
Marcus Andrews is the Product Marketing Group Lead for Marketing Hub at HubSpot. During his time at HubSpot so far, he has designed narratives, created go-to-market strategies, and launched various products. Before HubSpot, he brought AdWords and YouTube products to...
How to demonstrate EXTREME value with TOPO VP Kristina McMillan
Kristina McMillan is the Vice President of Research for TOPO, an analyst firm that helps sales and marketing organizations achieve scalable revenue growth. They collect data from the world's fastest-growing companies to identify how they’re driving exceptional revenue...
The Art of B2B Storytelling with Burt Rosen
Burt Rosen is the Chief Revenue Officer at Empowered Education and a veteran CMO with over 20 years of direct marketing experience at companies like HealthSparq, Starwood Hotels & Resorts, NextHealth Technologies, and Knowledge Universe. Burt is not your...
Strategy = Differentiation. Rebecca Sadwick on How to Build a Hyper-Growth Marketing Plan
Rebecca Sadwick is the founder of Strategica Partners, an award-winning go-to-market strategy consulting firm that helps forward-thinking companies launch innovative products. Rebecca has gained recognition for her work with early-stage tech startups and creative...
Marketing VP Maya Grossman on How to Be INVALUABLE
Maya Grossman is a Strategic Marketing Advisor, Product Marketing and Brand Strategist as well as the author of a soon-to-be-released book, Invaluable. Maya has held executive and strategist roles in companies like Microsoft, AnD Ventures, Google, and SodaStream. In...
VP of Marketing JoAnn Martin Shares B2B Storytelling Secrets
JoAnn Martin is the Vice President of Marketing for Searchspring, a company dedicated to helping sellers place their product in front of the right buyer at the right time. She has always had a passion for telling stories and creating opportunities for others to...
Elissa Fink on Growing from $5M to $1B, Her Journey as Tableau CMO
Elissa Fink, the former Chief Marketing Officer at Tableau Software, is now a CMO Advisor to several companies including, Outreach, Exasol, and Intellimize. She also serves on the Board of Directors for Pantheon Platform and Concora, granting them insight into how to...
Transforming Complexity into Simplicity with Messaging Consultant Mark Bayer
Mark Bayer is the President of Bayer Strategic Consulting. He is also a keynote speaker and an expert in government relations, having serving as Chief of Staff from 2011 to 2015 in the U.S. Senate, and an advocate for scientists, engineers, and technical organizations...
Expedia Exec Troy O’Bryan 3 Steps to Managing Through Change
Troy O'Bryan is a multi-talented Senior Director of Global Growth Marketing - Lodging Services Partner at Expedia Group, and he has spent the last 20 years learning the ins and outs of the marketing industry. Troy was the co-founder and VP of strategic growth of...
How CMO Crystal McFerran Builds Agility into Her Team
Crystal McFerran is the Chief Marketing Officer of The 20, a results-oriented business development group for the IT Industry focused on ultimate scalability and aggressive growth for Managed Service Providers. She has been a recognized marketing leader with over 18...
How Cvent Drove 30,000 Leads and 8 Figures in Pipeline with Evergreen Content
Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the President of Brendan Dell, an organization that...
Selling in a Crisis
Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the President of Brendan Dell, an organization that...
How Vonage CMO Rishi Dave Built His Career & Leads Through Change
Rishi Dave is the Chief Marketing Officer at Vonage, where he is responsible for market branding, demand generation, media planning, and creative and relevant content. Rishi has been recognized for his talent to innovate and optimize sales with a focus on digital data...
How CMO Sarah Stansberry Messages in a Crisis
Sarah Stansberry is the Chief Marketing Officer of DTN, where she uses her expert knowledge of implementing demand generation solutions, leveraging digital resources, and driving market initiatives to help consumers all around the world. Sarah has held multiple roles...